10 Must-Have Social Media Analytics Tools for Beginners in 2024

Are you ready to dive into the world of social media analytics but not sure where to start? Fear not! In this guide, we’ll explore the top ten tools that are perfect for beginners in 2024. From tracking engagement to monitoring brand sentiment, these tools will help you gain valuable insights into your social media performance. Let’s get started!

  • Hootsuite Analytics
    • What it tracks: Performance data from multiple social networks, including clicks, comments, reach, engagement rate, impressions, shares, saves, and more.
    • Pricing: Paid tool, with a free 30-day trial available.
    • Website: Hootsuite Analytics
  • Google Analytics
    • What it tracks: Website traffic and leads generated from social media channels, audience demographics, and ROI of social media campaigns.
    • Pricing: Free tool.
    • Website: Google Analytics
  • RivalIQ
    • What it tracks: Customizable reporting from major social media platforms, competitive analysis, and post performance metrics.
    • Pricing: Paid tool.
    • Website: RivalIQ
  • Hootsuite Insights powered by Brandwatch
    • What it tracks: Brand sentiment, customer demographics, and earned social mentions in real-time.
    • Pricing: Paid tool.
    • Website: Hootsuite Insights
  • Brandwatch
    • What it tracks: Data from over 95 million sources, including social networks, blogs, forums, and review sites.
    • Pricing: Paid tool.
    • Website: Brandwatch
  • Talkwalker
    • What it tracks: Conversations from over 150 million sources, engagement, potential reach, sentiment, and influencers.
    • Pricing: Paid tool.
    • Website: Talkwalker
  • Keyhole
    • What it tracks: In-depth automated social media reports for campaigns, brand mentions, hashtags impact, and competitor analysis.
    • Pricing: Paid tool.
    • Website: Keyhole
  • Channelview Insights
    • What it tracks: YouTube performance metrics, including views, engagement, subscription activity, and audience insights.
    • Pricing: Paid tool, free for Hootsuite Enterprise users.
    • Website: Channelview Insights
  • Mentionlytics
    • What it tracks: Mentions, keywords, and sentiment across social channels and the web.
    • Pricing: Paid tool.
    • Website: Mentionlytics
  • Panoramiq Insights
    • What it tracks: Instagram analytics, including follower demographics, account activity, and post performance.
    • Pricing: Paid tool, free for Hootsuite Enterprise users.
    • Website: Panoramiq Insights

Each of these tools offers unique features and insights to help you understand and optimize your social media presence. Whether you’re a beginner or seasoned professional, investing in the right analytics tools is essential for success in the ever-evolving world of social media marketing. So why wait? Start exploring these tools today and take your social media strategy to the next level!

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